Many of our clients are businesses with highly technical products. To give one example, in health care, we have worked with cutting edge imaging software companies, contacting chief oncologists and laboratory directors in hospitals across North America to set appointments for their sales representatives. We have worked successfully with clients in engineering firms offering system analysis of entire supply chains, automation companies, software companies, companies producing complex machinery, all with highly technical products.
Often when talking to prospective clients, we hear them say- “Ours is a niche market, with a highly technical product.” Many companies express a concern that their product is too technical for us to handle successfully. The truth is, we have never encountered a product or service that is too technical or complex for us to handle. It has just never happened.
When calling for your company, we are a transparent extension of your marketing and sales efforts. We represent ourselves as calling from your company. Clients are understandably concerned that we represent them properly. Our business development representatives are provided with more than enough information about your business to be able to set an appointment for a more in-depth conversation. The contact knows that a much deeper technical level will be addressed during the appointment. It is extremely rare for a contact to shut us down because we cannot fully answer a complex question. This situation is no different from that contact being engaged by someone at your company who is relatively new, and cannot possibly have such detail at instant command.
When we work in support of your team, our goal is to set appointments for your sales representatives. Our job is to qualify leads. We have short, highly professional introductory phone calls that aim to determine if there is an interest, and if that interest fits your qualifying criteria.
