Looking back at 2018, we celebrate our accomplishments and mark opportunities for improvement. As we look forward to 2019, we determine where the greatest opportunities for growth lie. More often than not, business owners and sales executives want to see significant growth in sales.
You may have aggressive sales targets for 2019, but you may not have a concrete plan as to how achieve the desired results. For example, if you are forecasting a 17% sales increase for the 2019 calendar year, your company pipeline will also need to grow by that amount. The number of new prospects will also need to grow by the same 17% to feed the pipeline.
Our clients tell us that sales teams are often so busy managing existing accounts that they rarely have the time to seek out or develop new prospects. Digital marketing such as social media, email campaigns, and newsletters don’t have the same impact that they used to, resulting in flat or decreased response rates.
If your company is going to get more qualified leads to fill the pipeline, you may benefit from a more dedicated and personal approach to reaching decision-makers in your market.
When seeking alternative marketing options, outbound marketing can significantly enhance your sales strategy. York Consulting’s sales tactics are effective: we typically make 25 calls per hour, speak with 3 to 4 decision-makers per hour, and put your sales teams in front of 10 to 15 new qualified opportunities every month.
To get the most out of your sales planning, make York Consulting a part of your proactive 2019 sales year. Contact us today to get your company in front of the right decision-makers to reach your goals.
