Maybe there’s a place for those cut-rate call centers, but you should consider what they’ll do to your reputation and credibility.
When prospective clients ask how much we charge to make cold calls on their behalf, they often say, “I can get it cheaper, a lot cheaper.” True enough. I know, because many cut-rate callers have actually offered me their services!
Recently I received a call from one of these low-cost call centers calling on behalf of a client of theirs, trying to solicit York Consulting’s IT contract. I still can’t believe that any reputable company would risk destroying their image.
You be the judge. Listen to part of the actual cut-rate caller’s pitch for yourself. Click on the red triangle below:
Cheap Cold Calling
*If your browser doesn’t support this audio, please click here.
I’m sure there’s a place for the cut-rate approach, but it’s not at York Consulting.
We’re not bare-bones cheap because we care too much about our clients’ reputation and credibility, so we pay more to train and hire professionals who can have knowledgeable, authoritative, no-pressure, peer-to-peer conversations with Directors, VPs and C-level executives. Listen to the difference.
Here’s how York Consulting approached four different business leads, click on the red triangle below:
York Cold Calling
*The calls have been edited to remove references to customers, addresses, names, emails etc. but the essence of the presentation is there. If your browser doesn’t support this audio, please click here.
So, before you settle for cheaper, consider smarter.
