Should you leave a voice-mail
message when you cold call?

Ringing phone

It depends. In today’s rush-rush, email-driven business world, voice-mail messages take longer to deal with than emails. That’s why people rarely return unsolicited calls—i.e. cold calls. A voice-mail message takes more work than email: It has to be listened to, noted, and returned. Be honest, when you receive dozens of voice-mail messages in a few [ … ]

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