Articles

In-House or Outsourcing – Which is better for your company?

Are you very good at building things? My neighbour is an electrician by trade, but he seems to be able to build anything. He built this unbelievable, beautiful two-tier deck, on the back of his house. He poured the concrete fittings, sawed all of the wood for the deck, and put up this incredible railing, [ … ]

How to Get More Business From Your Customer Base

Sales teams tasked with managing and growing existing accounts, and pursuing emerging opportunities, often don’t have the time to spend with smaller customers. We do! York Consulting is usually known for our work in developing new prospects and new markets. We also help companies grow from within – helping you realize more revenue, yes – [ … ]

What Our Clients Are Saying About York Consulting Inc.’s Strength In Generating Qualified Leads

Generating qualified leads through in-house efforts had always presented a challenge for Larry Martin, Vice President of Marketing at one the leading laboratory instrument firms. With a small sales force covering 1600 accounts, Martin was finding that his sales team didn’t have the ability to personally reach new leads via phone. “I wanted the ability [ … ]

Sales Planning For 2019

Looking back at 2018, we celebrate our accomplishments and mark opportunities for improvement. As we look forward to 2019, we determine where the greatest opportunities for growth lie. More often than not, business owners and sales executives want to see significant growth in sales. You may have aggressive sales targets for 2019, but you may [ … ]

How York Consulting Helped Industrial Control Concepts Reach Their Market

When setting his sights on taking his business to the next level, Industrial Control Concepts (ICC) Principal, Alex Alexandrov, was looking to connect with multiple contacts at larger organizations, and facilitate communication with decision-makers. “York Consulting knows the right thing to say to get you in front of the right people. You’re not likely to [ … ]

Checking in With Our Clients: Baker Hughes

At York Consulting, we take pride in the working relationships we form with our clients. Here’s the story of how our lead generation expertise alleviated some of workload from the sales team at Baker Hughes: Baker Hughes is a General Electric company (BHGE) that custom designs and manufactures products for power generation, marine, and industrial [ … ]

But My Niche Business Is too Technical for You to Help Us

As an expert on your business’s specialized products and services, you may feel that a Business-to-Business (B2B) call center wouldn’t be able to understand or accurately convey valuable information to your tech-savvy customers or other niche markets. At York Consulting, we have actually heard many businesses express these and similar concerns regarding the complexities of [ … ]

The Financial Benefit of Using a Business-to-Business Call Center

Have you ever considered using a Business-to-Business (B2B) call center to outsource your prospecting calls, but talked yourself out of it because you think your sales reps do it in-house at less cost? What if we told you that by outsourcing your calls to a B2B call center, you’d actually be saving money?  As an [ … ]

Quantity Calls Vs. Quality Calls

When you work in sales, it’s nearly impossible to go about your day without constantly thinking about the numbers. Should your sales reps invest their valuable time on in-depth calls, or focus on calling as many prospects as possible?  The answer is that you should have a strategy for both: call as many prospects as [ … ]

What Are You Doing to Wake Up Your Dormant Accounts?

  Clients can come and go for any number of reasons: exhausted budgets, lack of resources, or poor CRM tracking, to name a few. When was the last time you checked in on your dormant accounts? Do you know exactly why they stopped conducting business with you and if they are likely to work with [ … ]

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